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Journal of Advertising, 43(1), 18–32 Copyright C 2014, American Academy of Advertising ISSN: 0091-3367 print / 1557-7805 online DOI: 10.1080/00913367.2013.799450 â€Å"I Eat Organic for My Beneï ¬ t and Yours†: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists Ioannis Kareklas Washington State University, Pullman, Washington, USA Jeffrey R. Carlson University of Connecticut, Storrs, Connecticut, USA Darrel D. Muehling Washington State University, Pullman, Washington, USA 80% of survey respondents (marketers) indicated they expected to increase the amount of money their ï ¬ rms spend on green marketing efforts in the future. While organic food is the fastest†¦show more content†¦E-mail: ioannis.kareklas@wsu.edu Ioannis Kareklas (PhD, University of Connecticut) is an assistant professor of marketing, Washington State University. Jeffrey R. Carlson (MA, Purdue University) is a doctoral candidate, University of Connecticut. Darrel D. Muehling (PhD, University of Nebraska–Lincoln) is a professor of marketing, Washington State University. 18 CONSIDERATIONS FOR PURCHASING ORGANIC FOOD The current research extends previous work in this area by providing a theoretical lens through which to examine consumers’ underlying considerations to purchase organic food. It is our contention that, unlike most other purchases where egoistic (i.e., self-centered) concerns are likely to drive decisions—with the notable exception of charitable giving (e.g., Fisher, Vandenbosch, and Antia 2008)—organic purchase decisions are likely to extend beyond personal concerns and include â€Å"othersbased† concerns as well (e.g., societal and ecological concerns). Relatedly, extant research suggests that, in addition to concern for one’s health and well-being (Harris Interactive 2007; Schifferstein and Ophuis 1998; Zanoli and Naspetti 2002), concern for the environment may also drive consumers’ attitudes toward organic food (Kareklas, Carlson, and Muehling 2012; Squires, Juric, and Cornwell 2001; Wandel and Bugge 1997). Speciï ¬ cally, organic food is considered to be more environmentally friendly, which beneï ¬ tsShow MoreRelatedBlah Blah Blah1270 Words   |  6 PagesI. Introduction II. Two types of dilutive securities are convertible bonds and convertible preferred stock. A. Convertible bonds can be converted to other corporate securities during some specific time after issuance. B. Convertible preferred stock, includes an option for the holder to convert preferred shares into a certain number of common shares. Unlike convertible bonds, convertible preferred stock is considered equity (unless there is a mandatory redemption feature). Note the exampleRead MoreBlah13832 Words   |  56 PagesNombre ———————————————————— Clase ———————— Fecha ————— Goal: Talk 1 about activities. Put an X next to each activity that you do in your Spanish classroom. andar en patineta 1. 2. X leer un libro 3. X estudiar comprar un helado 4. 5. 2 X aprender el espaà ±ol Talk about what you like to do. Complete the following sentences with a word or expression from the vocabulary. te gusta 1. A ti  ¿quà © 2. A mà ­ me gusta montar en 3. Me gusta prepararRead MoreBlah622 Words   |  3 PagesPerry - Perry is the most complex character in the entire book and we learn more about him than any other character. His childhood is explained very carefully throughout the novel and from what is described, his life as a kid was very frustrating and tough which could be the reason for his mediocre mental instability. Growing up with an alcoholic mother who died when he was thirteen years old, his life was beyond normal. 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Also in list of references: Smith, J., Jones, L. (2004). And in multiple publishers: Smith, Holt Rhinehart. 12a. ï€ ¹ Numbers under ten are written out (one, seven); numbers 10 and over are numericalRead MoreNutrient Lab750 Words   |  3 Pageshighlight at least 3 areas; Must also include at least one research statement or specific scientific reference within this section. For example you could say â€Å"The Institute of Medicine recommends sports beverages over water when exercise exceeds blah, blah, blah†). †¢ Safety levels (Make sure to touch on safety for all three beverages; Do not include a general statement only; Be specific and think about safety from all angles (overhydration, specific ingredients, health concerns, etc). Read MoreNarrative of the Life of Frederick Douglass Dialectical Journal1379 Words   |  6 Pagesfirst (â€Å"I,† â€Å"me,† â€Å"we,† â€Å"us†) or second person (â€Å"you†). Also, you should not begin every sentence with â€Å"Douglass.† Stick to ONE focused point per entry. SIGNIFICANT QUOTES or paraphrases followed by citation Ex: â€Å"blah, blah, blah† (12). Ex: â€Å"blah, blah, blah!† (12). Ex: â€Å"blah, blah, blah?†(12). ANALYSIS: Move beyond plot to reflect on Douglass’s use of rhetoric to further his agenda. What is Douglass’s PURPOSE in the selected quote—what is his argument, his message, and how does his language helpRead MoreNew York - Original Writing Essay944 Words   |  4 Pagesinformation. I found 3 different websites that had the answer. The only issue was the answer was hidden within complicated terms and conditions. I was extremely frustrated because I wanted a direct and clear answer. None of that â€Å"yes you can blah blah blah, however blah blah blah† crap. About half an hour later my parents arrived home with the groceries. I helped them put the food away and I sat all of them down to have a discussion on this topic. â€Å"Mom, Dad, Val...is it possible for me to get on a plane andRead MoreThinking, Language and Intelligence1168 Words   |  5 PagesJapanese language and Korean language, people often add â€Å"I think† at the end of the sentence after stating their opinion. They have a very indirect way of communicating, for instance, in a typical Japanese sentence, â€Å"blah blah blah + 㠁 ¨Ã¦â‚¬ Ã£ â€ (I think)†, in a Korean sentence, â€Å"blah blah blah + ê °â„¢Ã¬â€¢â€ž(seems like / looks like)† these are often the way of expressing one’s idea. When speak in Mandarin and English, I express myself more directly and assertively, while in Japanese language and Korean language I expressRead MoreGraduation Speech - Original Writing1036 Words   |  5 Pagesfrom GNG middle school. I unfolded the paper inside, and read. I was in Mrs. Fitzpatrick’s homeroom! My sister had her a few years ago. There was also a list of things I need for the school year. Basic things like, a pencil, pencil sharpener, blah blah blah. However, the thing that stood out most was the words â€Å"Stars n’ Stripes† my team. I grabbed the phone and called my best friend Abby. â€Å"Hello?† She asked. â€Å"I got my letter!† I exclaimed. â€Å"Me too!† â€Å"Who s your teacher